My name is Iris and I am a designer specialised in branding for product based brands.
As you can probably tell by looking at my work, I prefer simplicity in design. I believe that the most effective and impactful designs are the simplest ones. With that, I like taking an unconventional and slightly artistic approach to create unique design.
Branding and design is intriguing if you think about it. Everyone sees it at least once a day and perhaps subconsciously, the design has an impact on them.
For my designs, I strive to combine my skills in multi media, with an unconventional and artistic eye to create truly unique design that serves a purpose.
When I design, I prefer to take a human and ‘real’ approach. With that I mean going out to find inspiration, taking pictures on film, sketching with pen and paper. I think that doing these things makes me feel closer to my craft and that I am fully part of the creation process – it also results in better and more original design.
Paul Rand
My name is Iris and I am a designer specialised in branding for product based brands.
As you can probably tell by looking at my work, I prefer simplicity in design. I believe that the most effective and impactful designs are the simplest ones. With that, I like taking an unconventional and slightly artistic approach to create unique design.
Branding and design is intriguing if you think about it. Everyone sees it at least once a day and perhaps subconsciously, the design has an impact on them.
For my designs, I strive to combine my skills in multi media, with an unconventional and artistic eye to create truly unique design that serves a purpose.
When I design, I prefer to take a human and ‘real’ approach. With that I mean going out to find inspiration, taking pictures on film, sketching with pen and paper. I think that doing these things makes me feel closer to my craft and that I am fully part of the creation process – it also results in better and more original design.
Paul Rand