From a unique concept, to opening new locations within a year.
The impact of a strong brand presence.
Rachel at Bubbleboy approached me to work on her new business idea together: a juice bar that only produces juices with the freshest of ingredients. That is a literal statement. If the fresh produce isn’t there, the juices aren’t available. No compromise, only fresh ingredients.
After an insightful strategy session, we concluded a clean but market-like feeling was the way to go for this concept. This more luxurious look allows to put a higher price point and attract an audience that aligns with the brand’s purpose.
You’re almost ready to launch. The only thing missing is a strong visual identity that communicates your vision.
That’s where & the design comes in.
We understand what it’s like to start a business.
We also understand that it’s essential to work with people who truly understand your vision.
Your business is not just a business. It’s a part of you. That’s why we involve you in the process and decision making as much as possible.
Our touchpoint focuses on deeper understanding. Of you and your business. What motivates you? What’s that special something you want your business to reflect? What community are we building?
Together we build a brand that not only your customers will fall in love with, but you as well.
It’s your soul project. We make it something you’re proud of.
THOSE THAT WENT BEFORE YOU
“Working with & the design was one of the best decisions we made for BUBBLEBOY. She truly understood our vision and translated it into a brand that feels considered, distinctive, and entirely us.”
“I loved her creative exploration process. The design process itself was smooth and straightforward, and she was always attentive to feedback. The final result is truly beautiful, people constantly compliment my branding, and it genuinely feels like me. She’s an amazing designer with a thoughtful, thorough approach.”
“Iris at & the design delivered an amazing brand identity for my new business, including logo, font pairing, colour palettes, and social media templates I can use going forward.”
“She is very down to earth, which made the communication very easy. Always clear, always on time and I was kept up to date. You can feel that she is really dedicated and involved to what she’s creating. Great to work with, 10/10 would do it again!”
Rachel, owner of BUBBLEBOY
Anastasia, owner of Cowboy Anime
Joe, owner of Nowt Creative
Robin, owner of Mujlek Studio
ABOUT & THE DESIGN
We’re a small team of 1 designer (brand, graphic designer, web designer, social media designer, strategy, – yes all the creative hats) and a small roster of other creatives that jump in when needed for very specific projects.
& the design is run and set up by me (Iris :)) in 2022. This was with the vision of creating design for businesses that want to really share something with the world. They have a story and idea that does more than just convert people into clients.
They want to build a brand that makes a difference. This is what inspires us too!
Over these couple years, we’ve worked with dozens of amazing brands across the F&B, music, tech industry and many more.
We work with passionate business owners since we understand that passion. That drive. This brand also started as just an idea and taking the leap. We get it <3
Want to spar your ideas?
How we work together
Pre-launch stage
For brands ready to launch with a complete visual identity.
We start from the beginning. Asking the essential questions to get to the bottom of the why, what, for who, and more. We carve out the concept of your business and what sets you apart.
From there, we tackle the visual part. First starting with agreeing on a visual direction and then starting the logo design process.
Once we have the logo suite, the rest of the branding flows from that. It start with a strong logo concept that then is translated into the other branding aspects; colours, typography, layouts, photography direction, and brand application.
Scale-up stage
For existing brands ready for an upgrade or a refresh.
Say that you’ve been running your business for a while now but feel that the visuals don’t align with how the business changed or grew. It might be time for a visual refresher or rebrand.
We make sure your branding and business move as one again, to make sure you keep making the desired impact.
We don’t work with standard packages. Only tailored solutions that fits your budget, timeline, and vision.
Let’s create a brand that people fall in love with!
& THE DESIGN PARTNERS
Design to express an idea / sell something / inspire / inform / realise dreams /
& the design – branding studio, Amsterdam
