Designing brands people fall in love with.
We help F&B founders turn their vision into a strong brand that builds a community.
From a unique concept, to opening new locations within a year.
The impact of a strong brand presence.
Rachel at Bubbleboy approached me to work on her new business idea together: a juice bar that only produces juices with the freshest of ingredients. That is a literal statement. If the fresh produce isn’t there, the juices aren’t available. No compromise, only fresh ingredients.
After an insightful strategy session, we concluded a clean but market-like feeling was the way to go for this concept. This more luxurious look allows to put a higher price point and attract an audience that aligns with the brand’s purpose.
You’re almost ready to launch. The only thing missing is a strong visual identity that communicates your vision.
That’s where & the design comes in.
We understand what it’s like to start a business.
We also understand that it’s essential to work with people who truly understand your vision.
Your business is not just a business. It’s a part of you. That’s why we involve you in the process and decision making as much as possible.
Our touchpoint focuses on deeper understanding. Of you and your business. What motivates you? What’s that special something you want your business to reflect? What community are we building?
Together we build a brand that not only your customers will fall in love with, but you as well.
It’s your soul project. We make it something you’re proud of.
Book a free strategy call now
THOSE THAT WENT BEFORE YOU
“Working with & the design was one of the best decisions we made for BUBBLEBOY. She truly understood our vision and translated it into a brand that feels considered, distinctive, and entirely us.”
“I loved her creative exploration process. The design process itself was smooth and straightforward, and she was always attentive to feedback. The final result is truly beautiful, people constantly compliment my branding, and it genuinely feels like me. She’s an amazing designer with a thoughtful, thorough approach.”
“Iris at & the design delivered an amazing brand identity for my new business, including logo, font pairing, colour palettes, and social media templates I can use going forward.”
“She is very down to earth, which made the communication very easy. Always clear, always on time and I was kept up to date. You can feel that she is really dedicated and involved to what she’s creating. Great to work with, 10/10 would do it again!”
Rachel, owner of BUBBLEBOY
Anastasia, owner of Cowboy Anime
Joe, owner of Nowt Creative
Robin, owner of Muljek Studio
Products
In this guide, I show you my brand design process and provide you the necessary knowledge to build your own brand. This is for small business owners that would like to learn how to design their own branding and designers who are transitioning to branding.
discover more here
ABOUT & THE DESIGN
We’re a small team of 1 designer (brand, graphic designer, web designer, social media designer, strategy, – yes all the creative hats) and a small roster of other creatives that jump in when needed for very specific projects.
& the design is run and set up by me (Iris :)) in 2022. This was with the vision of creating design for businesses that want to really share something with the world. They have a story and idea that does more than just convert people into clients.
They want to build a brand that makes a difference. This is what inspires us too!
Over these couple years, we’ve worked with dozens of amazing brands across the F&B, music, tech industry and many more.
We work with passionate business owners since we understand that passion. That drive. This brand also started as just an idea and taking the leap. We get it <3
Want to spar your ideas?
How we work together
Pre-launch stage
For brands ready to launch with a complete visual identity.
We start from the beginning. Asking the essential questions to get to the bottom of the why, what, for who, and more. We carve out the concept of your business and what sets you apart.
From there, we tackle the visual part. First starting with agreeing on a visual direction and then starting the logo design process.
Once we have the logo suite, the rest of the branding flows from that. It start with a strong logo concept that then is translated into the other branding aspects; colours, typography, layouts, photography direction, and brand application.
Scale-up stage
For existing brands ready for an upgrade or a refresh.
Say that you’ve been running your business for a while now but feel that the visuals don’t align with how the business changed or grew. It might be time for a visual refresher or rebrand.
We make sure your branding and business move as one again, to make sure you keep making the desired impact.
We don’t work with standard packages. Only tailored solutions that fits your budget, timeline, and vision.
Services
Branding
A brand, is described by Marty Neumeier as someone’s gut feeling about a product, service, or company.
Let’s work together to create memorable branding for your brand! Besides diving into the visual representation of your brand, we also dive into the business itself itself and how we can translate that in your brand identity. This is all to ensure that we build a lasting brand together.
Whether you’re a freelancer / artist / start up / established company, let’s see how we can make your brand stand out.
Graphic design
As Paul Rand once said ‘Design is simple, that is why it’s so complicated.’ It requires a lot of thought and planning.
For this reason, all my design projects are carefully planned and communicated with you to meet your needs and project requirements.
From print, to digital, from album cover design, to posters, and beyond.
Packaging & print
Though it may seem a bit out of fashion, print is not dead. Whether it is a poster for an event, business cards for your brand, or the packaging design for your products, print literally helps your brand come to live.
One of the best things is to see a digital product become a physical one.
Illustrations
Illustrations are some of the most flexible elements of design. They can represent business values in the form of icons, they can be used for packaging, for brand patterns, or for presentation material. Illustrations speak for themselves, that’s why they are so powerful.
Not only are they useful for brands, but they can also be used for merchandise or for posters for example.
The options are endless.
& THE DESIGN PARTNERS
Branding studio with minimal design for maximum impact
For all the passionate brands with personality, that have a unique concept or idea and want to visualise it, you came to the right place. Together, we can bring your ideas to life through design.
When all ideas align, passion is added, and we have a good message, we only need a strong way to visualise it. I do this through minimal design that has a maximum impact.
Recent projects
Services
Branding
First impressions matter. A unique idea needs to be supported by strategy before creating the visuals. Together, we will dive into your business; what your goals are, who your ideal customer is, what message you want to convey etc. to ensure that we build a lasting brand.
Whether you’re a start up / established company / freelancer / artist, let’s chat to see how we can make your brand stand out!
Graphic design
Every design project is different and requires different deliverables. But, to make sure that the design process itself is simple while the outcome looks complex and meticulous, I work closely together with you to make sure all needs are aligned and the design meets the standards.
Get in touch to start a project!
Let’s chat about the possibilities
Use design to express an idea / sell something / inspire / inform / realise dreams /
Design to express an idea / sell something / inspire / inform / realise dreams /
& the design – branding studio, Amsterdam
