My name is Iris and I am the owner of & the design studio.
In my work, I prefer simplicity that still makes an impact. I believe that the most effective and impactful designs are the simplest ones. With that, I often like to take a more artistic approach to create unique designs.
Branding and design are intruiging if you think about it. Everyone sees it at least once a day and perhaps subconsciously, the design has an impact on them.
For my designs, I strive to combine my skills in multi media, with an unconventional and artistic eye to create truly unique designs that serve a purpose.
When I design, I prefer to draw my inspiration from the real world: going out to find inspiration, take pictures on film, sketching with pen and paper. I want the branding to feel real and human. With so many technological developments, & the design wants to stay human centered.
All work we create is made by us humans. No AI.
Let’s design something great!
“Design is so simple, that is why it is so complicated.”
Paul Rand
