Below you can find my services. If you have any specific requests, email me directly at iris@andthedesign.nl
Branding
The process of creating identifiability to a brand through the use of graphic design, colours, and typography.
Whether you are a more established brand, just starting out, or a freelancer; branding is equally important. The process is just slightly different depending on what phase your brand is in. The brand identity can be as extensive as you want or more focused on the essentials.
logo suite / colour palette / font pairing / brand marks / patterns / icons / brand illustrations / brand guidelines
Graphic design
Graphic design is all around us. Every day. Everywhere. Whether it’s an ad, an album cover we listen to on repeat; most thing we see daily went through the hands of a designer.
posters (print & digital) / album covers / book covers / marketing material / social media design / banner design
Packaging & print
The packaging of a product does not only represent its purpose, function, but should also reflect the brand itself.
The way a product is presented to an audience matters a great deal in the purchasing decision. The packaging should be catered towards the audience and present information that is relevant to them. This also includes the style of packaging that should resonate with the audience.
product packaging / business cards / posters / flyers / letter heads / general packaging
Illustrations
Illustrations are some of the most flexible and communicate elements of design.
They can be used anywhere and they range from custom icons to artworks and posters. Generally, they help to make anything stand out and make custom material more recognisable.
illustration / icons / brand illustrations / ornamental illustrations / marketing materials / & much more
How we work together
Communication
A project can only create a good result in there is clear and open communication. I believe in openly and comfortably communicating to make sure all ideas and concerns are discussed, so that the best results can be achieved.
Understanding
A good understanding of the market, the business, and design principles are all in important in creating good design. For this reason, I always work closely with my clients to understand all these aspects and more in an extensive strategy call. That way we, can create strategic design based on that.
Beyond design
Creating branding / graphics / packaging / illustrations that have an impact, means to target them towards a specific audience. For this reason, before starting work, we always strategise and flesh out the brand and its purpose in order to connect the strategy through design.
Skill
With skills in several areas of design and media – from graphic design, to marketing, to the arts – I have knowledge in relevant fields so that we can create design that thrives beyond just looking nice.
Let’s turn your ideas into visuals