Branding 101:

A Guide to Building a Brand

April 2023                         4 min. read

How do I create branding?

What is branding?

How is branding different from a logo?

Do I need branding?

If these are questions that you are asking yourself as a small business owner or as a designer, then keep on reading.

building a brand

If you want to create a strong brand for your small business, or if you are a designer who wants to learn how to build a powerful branding system from scratch, then this is for you.

This comprehensive branding guide is here to provide you with the essential knowledge and skills to create a brand that attracts the right audience, positions you properly in the market, and sets you apart from your competitors.

different types of logos

Discover the different types of logos and what they are used for

I understand that branding can be a costly asset, which is why I’ve created this guide to help those who don’t have the financial means or design knowledge to build their own brand. You’ll learn how to think strategically about your branding choices, create a logo that makes an impact, and communicate effectively with designers in the future.

The guide breaks branding down in 4 comprehensive steps:

Understanding the business

Research & strategy

Visual direction

Building the brand

branding guide templates

These days, there are a lot of companies starting and the initial stages are quite tough. You lack financial resources and are still figuring everything out. How great would it be if you can build your own brand from scratch? Not just a logo but an actual branding system that allows you to consistently show up, attract the right audience, and position you properly in the market?

That is exactly what this guide is for. I packaged all my branding knowledge into a comprehensive guide that shows you branding in 4 easy-to-follow steps. From touching on strategy, to building strong logos.


After following this guide, you will be able to:

• Build an impactful brand from scratch

• Think strategically to build your brand for a certain audience and goal in mind

• Know how to create a logo that makes an impact

• Think strategically about design choices

• Be able to communicate design decisions


After following this guide, it is up to you to continue and build on this knowledge or integrate the branding in your marketing.

Let’s get started!