Transforming unconventional ideas into visuals.

& the design is an independent branding studio based in Amsterdam. I create impactful branding for F&B brands with a strong passion for their craft. With an artistic eye and unconventional ideas, we make your brand stand out from the crowd!

& the design animation

Branding studio with minimal design for maximum impact

& the design logo

For all the passionate brands with personality, that have a unique concept or idea and want to visualise it, you came to the right place. Together, we can bring your ideas to life through design.

When all ideas align, passion is added, and we have a good message, we only need a strong way to visualise it. I do this through minimal design that has a maximum impact.

Let’s chat and see what we can come up with!

get in touch

Partners

& the design partner Bendito mockup

& the design partner Stills

& the design partner Pacdora

& the design partner Kittl

Recent works

Products

In this guide, I show you my brand design process and provide you the necessary knowledge to build your own brand. This is for small business owners that would like to learn how to design their own branding and designers who are transitioning to branding.

discover more here

Services

Branding

A brand, as described by Marty Neumeier is someone’s gut feeling about a product, service, or company.

First impressions matter. A unique idea needs to be supported by strategy before creating the visuals. Together, we will dive into your business; what your goals are, who your ideal customer is, what message you want to convey etc. to ensure that we build a lasting brand.

Whether you’re a start up / established company / freelancer / artist, let’s chat to see how we can make your brand stand out!

Graphic design

As Paul Rand once said ‘Design is simple, that is why it’s so complicated.’ It requires a lot of thought and planning.

Every design project is different and requires different deliverables. But, to make sure that the design process itself is simple while the outcome looks complex and meticulous, I work closely together with you to make sure all needs are aligned and the design meets the standards.

Get in touch to start a project!

Services

Branding

A brand, is described by Marty Neumeier as someone’s gut feeling about a product, service, or company.

Let’s work together to create memorable branding for your brand! Besides diving into the visual representation of your brand, we also dive into the business itself itself and how we can translate that in your brand identity. This is all to ensure that we build a lasting brand together.

Whether you’re a freelancer / artist / start up / established company, let’s see how we can make your brand stand out.

Graphic design

As Paul Rand once said ‘Design is simple, that is why it’s so complicated.’ It requires a lot of thought and planning.

For this reason, all my design projects are carefully planned and communicated with you to meet your needs and project requirements.

From print, to digital, from album cover design, to posters, and beyond.

Packaging & print

Though it may seem a bit out of fashion, print is not dead. Whether it is a poster for an event, business cards for your brand, or the packaging design for your products, print literally helps your brand come to live.

One of the best things is to see a digital product become a physical one.

Illustrations

Illustrations are some of the most flexible elements of design. They can represent business values in the form of icons, they can be used for packaging, for brand patterns, or for presentation material. Illustrations speak for themselves, that’s why they are so powerful.

Not only are they useful for brands, but they can also be used for merchandise or for posters for example.

The options are endless.

Let’s design something great!

Branding studio with minimal design for maximum impact

For all the passionate brands with personality, that have a unique concept or idea and want to visualise it, you came to the right place. Together, we can bring your ideas to life through design.

When all ideas align, passion is added, and we have a good message, we only need a strong way to visualise it. I do this through minimal design that has a maximum impact.

& the design logo

Some tasty projects

Services

Branding

First impressions matter. A unique idea needs to be supported by strategy before creating the visuals. Together, we will dive into your business; what your goals are, who your ideal customer is, what message you want to convey etc. to ensure that we build a lasting brand.

Whether you’re a start up / established company / freelancer / artist, let’s chat to see how we can make your brand stand out!

Graphic design

Every design project is different and requires different deliverables. But, to make sure that the design process itself is simple while the outcome looks complex and meticulous, I work closely together with you to make sure all needs are aligned and the design meets the standards.

Get in touch to start a project!

Let’s chat about the possibilities

Use design to express an idea / sell something / inspire / inform / realise dreams /

& the design logo outline

Use design to express an idea / sell something / inspire / inform / realise dreams /

& the design – branding studio, Amsterdam